Proof

Proof — including the parts that didn't work.

Anyone can show you their wins. More useful: we run our own company on the same system we'd build for you. Here's what it handles, what it refuses to touch, and what broke in the first ninety days.

Operating proof

I build the software I couldn't buy.

I'm an IATAN-accredited event producer. I founded Planidex because planning events meant spreadsheets, a dozen browser tabs and a budget nobody trusted — and nothing on the market fixed it. Real customers, real card payments, and deadlines that don't move because somebody's wedding is on Saturday.

It is built on Chatworthy and the AI Discovery Group operating systems — the same two things we'd build for you, nothing special-cased. Which means when I tell you how these hold up under pressure, I'm not quoting a case study. I'm telling you what happened to mine.

01

What the parts do

Chatworthy runs the opening conversation, so nobody starts at a blank form — it asks what the event is and what the real constraints are. Front Desk OS gives every enquiry a next step. Revenue OS handles everything after the card clears. Executive Command reduces the lot to a short list of what actually needs a person.

02

What it won't touch

Refunds and disputes. Contracts. Anything happening live. Judgment calls. And when it isn't sure, it stops and says so instead of guessing well. That last one is the rule most systems don't have, and it's the one that decides whether you can trust the rest.

Ninety days, with the bad bits left in

The numbers, what got handed to a human and why, and the three things that broke early on. It's published because a page showing only the good parts isn't proof of anything.

Read the operating record

Most vendors demo. We actually run one.

Planidex · On the same system we'd build you
The operator years · 2016–2025

The company I built before this one.

Blush & Whimsy. Started 2016, grew to several million, closed on my terms in 2025. The coverage below is from those years and it's all dated, because pretending 2018 press is current would be exactly the kind of thing I tell clients not to do.

01

60th GRAMMY Awards

Our colour-changing lipstick went in the official gift bags.
PR Newswire
Dec 2017
02

Academy Awards · "Everyone Wins" nominee bag

In the nominee bags. Then our fulfilment nearly fell over.
PR Newswire
Feb 2018
03

Society of Leadership Fellows, Windsor Castle

Selected to St George's House for the leadership fellowship.
PR Newswire
May 2018
04

Cannes Film Festival gifting suite

Invited to the festival gifting suite.
Newswire
2018
05

Profile · Inkandescent Women

A long interview about building it, including the hard parts.
Inkandescent
Sep 2020

Every item links to the original article. If it isn't linked here, I'm not claiming it.

Credentials & appointments
Fellow, Royal Society of ArtsSociety of Leadership Fellows, Windsor Castle British American Project FellowIATAN Accredited
Before any of this

I did this in government first.

01

U.S. Embassy to the Holy See

A posting in Rome, where I also took my M.A. in Government & Politics at St John's University.

02

USAID

Development programmes, as a contractor through Chemonics International.

03

U.S. Commercial Service

International Trade Specialist, then trade and development consulting in Washington, D.C.

04

And I still produce

IATAN-accredited event producer — the accreditation U.S. travel and event professionals hold to book directly with suppliers. It's why Planidex exists, and why I know that industry's failure points from the inside.

05

And I teach it

Adjunct professor at New Mexico State University. Advisor at UT Dallas' Institute for Innovation and Entrepreneurship and NMSU's Arrowhead Center.

Bring the friction, not a polished brief.

Tell me where the work gets stuck
Your move

Let's talk.

Write me four lines about what's breaking. I read everything myself, usually the same day. If I'm not the right person, I'll say so and point you at someone who is.

Tell me what's breaking