Before we talk

I don't run an open calendar.

Not because my time is precious — because a call where I don't know your situation wastes yours. You'd spend the first fifteen minutes explaining something you could write in four lines, and we'd both leave without an answer.

So tell me what's breaking. I read every one of these myself, usually the same day. If I can help, I'll come back with a time. If I can't, I'll say so and point you at someone who can.

Micaela Brown
Who reads this

I do. Every one.

There's no assistant screening these and no team you'd get handed to. You're writing to the person who'd do the work.

Which is also why the form is longer than you'd like. Four minutes here saves an hour of us both finding out it wasn't a fit.

Who are you?
Name, company, and what you do there.
How big is the business?
Annual revenue. I ask because the work is different at every size, and below about $1M I'm usually not the right spend.
What's breaking?
Plain language is fine. "We're missing calls and I don't know how many" is a better answer than a paragraph of strategy.
What have you already tried?
Including the software you bought that didn't fix it. Especially that.
When does this need to be solved?
Honest answers only. "Just looking" is a legitimate answer and I won't hold it against you.
What have you set aside for it?
My engagements start at $2,500 for an hour and run to $50,000+ for a built system. This isn't a negotiation — it just tells me which conversation we're having.
How did you find me?
Genuinely useful to know.

I reply to everything, including the ones I turn down.

What happens next

Three steps, no chasing.

01

I read it

Usually the same day, always within two business days. You'll hear back either way — no silence, no drip sequence.

02

Fifteen minutes

If it looks like a fit, I'll send times. Short call, because I've already read your situation and we can spend it on the actual problem.

03

A written scope

What's included, what isn't, who owns which decision, and what done looks like. Then you decide.

If you'd rather skip all this

Just buy an hour.

Some people don't want a process. They want to put a hard question in front of someone who has actually run a business, and get a straight answer this week.

Private Advisory — $2,500 for sixty minutes. No application, no qualifying, no scope document. You bring the question. I'll tell you what I'd do and why. If it turns into something bigger afterwards, the fee comes off the engagement.

See all engagements

You don't need a brief. Just tell me what's breaking.

Nobody has ever arrived with a tidy problem